{"id":1000003434,"date":"2022-03-11T09:59:46","date_gmt":"2022-03-11T08:59:46","guid":{"rendered":"https:\/\/forum-engagement.org\/?p=1000003434"},"modified":"2022-05-05T15:27:22","modified_gmt":"2022-05-05T13:27:22","slug":"rse-la-performance-remarquable-des-entreprises-francaises-en-2021","status":"publish","type":"post","link":"https:\/\/forum-engagement.org\/2024\/rse-la-performance-remarquable-des-entreprises-francaises-en-2021\/","title":{"rendered":"RSE\u00a0: la performance remarquable des entreprises fran\u00e7aises\u00a0en\u00a02021 – Hugues Poissonnier"},"content":{"rendered":"\n

Hugues Poissonnier<\/a>, Grenoble \u00c9cole de Management (GEM)<\/a><\/em><\/p>\n\n\n\n

Sur un sujet que la majorit\u00e9 des dirigeants d\u2019entreprise et des parties prenantes consid\u00e8rent comme essentiel mais sur lequel il reste souvent difficile de mesurer l\u2019impact des actions concr\u00e8tes, celui de la responsabilit\u00e9 soci\u00e9tale des entreprises (RSE), la r\u00e9cente \u00e9tude<\/a> publi\u00e9e par le M\u00e9diateur des entreprises<\/a> et la plate-forme de notation EcoVadis<\/a> t\u00e9moigne de la remarquable performance des entreprises fran\u00e7aises.<\/p>\n\n\n\n

En s\u2019appuyant sur plus de 80 000 \u00e9valuations et des mesures pr\u00e9cises concernant le social, l\u2019\u00e9thique, la pr\u00e9vention de la corruption ou le respect de l\u2019environnement, les auteurs classent en effet les entreprises fran\u00e7aises en troisi\u00e8me position<\/a>, juste derri\u00e8re la Su\u00e8de et la Finlande, et largement devant leurs homologues allemandes ou am\u00e9ricaines.<\/p>\n\n\n\n

Le r\u00f4le du cadre l\u00e9gal<\/h2>\n\n\n\n

Le score global de 54,3\/100 obtenu par les entreprises fran\u00e7aises leur permet en outre d\u2019atteindre un niveau qualifi\u00e9 d\u2019\u00ab adapt\u00e9 \u00bb (quatre niveaux \u00e9tant d\u00e9finis pour qualifier la qualit\u00e9 du syst\u00e8me de management RSE : \u00ab exemplaire \u00bb, \u00ab adapt\u00e9 \u00bb, \u00ab incomplet \u00bb et \u00ab intangible \u00bb).<\/p>\n\n\n\n

Dans le d\u00e9tail, l\u2019\u00e9tude propose une vision fine des performances sur diff\u00e9rents grands th\u00e8mes : environnement, social, \u00e9thique et, sp\u00e9cificit\u00e9 de cette enqu\u00eate, achats responsables. Les entreprises fran\u00e7aises, toutes tailles confondues, se classent ainsi au premier rang sur le th\u00e8me \u00ab social \u00bb, couvrant les probl\u00e9matiques de ressources humaines et celles des droits humains.<\/p>\n\n\n\n

Elles figurent au 8e<\/sup> rang sur le th\u00e8me \u00ab \u00e9thique \u00bb, couvrant la corruption, les pratiques anticoncurrentielles et la gestion de l\u2019information. C\u2019est d\u2019ailleurs sur ce th\u00e8me que les entreprises fran\u00e7aises enregistrent la plus forte progression<\/a> sur 6 ans. Elles apparaissent au 5e<\/sup> rang sur le th\u00e8me de l\u2019environnement et au 3e<\/sup> rang sur celui des achats responsables.<\/p>\n\n\n\n

\"\"\/<\/a>
M\u00e9diateur des entreprises\/EcoVadis (2021)<\/a><\/figcaption><\/figure>\n\n\n\n

\u00c0 l\u2019\u00e9chelle mondiale, on constate l\u2019importance du cadre r\u00e9glementaire sur ce dernier crit\u00e8re des achats responsables. En effet, seule la moiti\u00e9 des PME\/ETI, non concern\u00e9es par le devoir l\u00e9gal de vigilance, ont mis en \u0153uvre des actions concr\u00e8tes pour r\u00e9aliser des achats plus responsables.<\/p>\n\n\n\n

A contrario, 87 % des grandes entreprises \u00e9valu\u00e9es, bien entendu concern\u00e9es par ce devoir de vigilance, ont mis en place de telles politiques. Les entreprises fran\u00e7aises r\u00e9coltent donc ici probablement les b\u00e9n\u00e9fices d\u2019un cadre contraignant<\/a> qu\u2019il importe d\u00e9sormais de d\u00e9passer pour transformer les contraintes en v\u00e9ritables opportunit\u00e9s<\/a>.<\/p>\n\n\n\n

Il est \u00e9galement tr\u00e8s \u00e9clairant de noter que les entreprises les plus avanc\u00e9es en mati\u00e8re d\u2019achats responsables sont \u00e9galement celles qui apparaissent les plus avanc\u00e9es sur les autres th\u00e8mes de la RSE. Si le lien de causalit\u00e9 principal est bien celui d\u2019un niveau de maturit\u00e9 g\u00e9n\u00e9ral en mati\u00e8re de RSE, les achats responsables semblent d\u00e9sormais un excellent relais de diffusion de la responsabilit\u00e9. Nous avions d\u2019ailleurs montr\u00e9 dans nos recherches<\/a> que les achats responsables constituaient une source importante de cr\u00e9ation de valeur durable.<\/p>\n\n\n\n

Leviers de progr\u00e8s<\/h2>\n\n\n\n

Cependant, les achats responsables demeurent encore sans doute le th\u00e8me sur lequel les progr\u00e8s les plus concrets et importants peuvent \u00eatre r\u00e9alis\u00e9s (puisque l\u2019on part de relativement loin<\/a>). Ils constituent \u00e9galement un formidable vecteur de diffusion des pratiques responsables chez les fournisseurs et tout l\u2019\u00e9cosyst\u00e8me. Ceci est \u00e9galement vrai en interne, lorsque les achats responsables favorisent les progr\u00e8s en mati\u00e8re de gestion des ressources humaines ou d\u2019utilisation des ressources physiques pour davantage de sobri\u00e9t\u00e9.<\/p>\n\n\n\n

Un des enseignements de l\u2019\u00e9tude r\u00e9side dans le constat selon lequel les performances en mati\u00e8re d\u2019achats responsables apparaissent coh\u00e9rentes avec les performances sur les autres dimensions de la RSE (environnement, social\/droits humains et \u00e9thique). Toutefois, les avanc\u00e9es en mati\u00e8re d\u2019achats responsables apparaissent comme intervenant apr\u00e8s les progr\u00e8s sur les autres th\u00e9matiques.<\/p>\n\n\n\n

\"\"\/<\/a>
Progression de la notation des entreprises fran\u00e7aises sur le crit\u00e8re \u00ab achats responsables \u00bb. M\u00e9diateur des entreprises\/EcoVadis (2021)<\/a><\/figcaption><\/figure>\n\n\n\n

Autrement dit, les achats responsables progressent lorsque l\u2019entreprise qui les met en \u0153uvre est d\u00e9j\u00e0 mature sur les autres dimensions de la RSE. L\u2019inverse, \u00e0 savoir des progr\u00e8s enregistr\u00e9s sur les autres dimensions de la RSE faisant suite \u00e0 des gains de maturit\u00e9 des achats responsables, n\u2019est en revanche quasiment jamais observ\u00e9.<\/p>\n\n\n\n

Jusqu\u2019\u00e0 pr\u00e9sent, les autres dimensions de la RSE semblent donc avoir \u00ab tir\u00e9 \u00bb les pratiques d\u2019achats responsables vers le haut, t\u00e9moignant de certains effets b\u00e9n\u00e9fiques de la n\u00e9cessaire coh\u00e9rence entre les pratiques internes et les pratiques externes. Le niveau de performance atteint par les entreprises sur les quatre dimensions observ\u00e9es semble aujourd\u2019hui plaider pour une prise de relais, par les achats responsables, dans la diffusion des bonnes pratiques, de l\u2019externe vers l\u2019interne donc d\u00e9sormais.<\/p>\n\n\n\n

La maturit\u00e9 relativement faible des achats responsables par rapport aux autres dimensions de la RSE offre donc aux entreprises de nombreux leviers de progr\u00e8s, qui en \u00e9tant actionn\u00e9s, contribueraient \u00e0 am\u00e9liorer encore la maturit\u00e9 des trois autres dimensions, plus classiquement \u00e9valu\u00e9es.<\/p>\n\n\n\n

Hugues Poissonnier<\/a>, Professeur d’\u00e9conomie et de management, Directeur de la Recherche de l\u2019IRIMA, Membre de la Chaire Mindfulness, Bien-Etre au travail et Paix Economique, Grenoble \u00c9cole de Management (GEM)<\/a><\/em><\/p>\n\n\n\n

Cet article est republi\u00e9 \u00e0 partir de The Conversation<\/a> sous licence Creative Commons. Lire l\u2019article original<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hugues Poissonnier, Grenoble \u00c9cole de Management (GEM) Sur un sujet que la majorit\u00e9 des dirigeants d\u2019entreprise et des parties prenantes consid\u00e8rent comme essentiel mais sur lequel il reste souvent difficile de mesurer l\u2019impact des actions concr\u00e8tes, celui de la responsabilit\u00e9 soci\u00e9tale des entreprises (RSE), la r\u00e9cente \u00e9tude publi\u00e9e par le M\u00e9diateur des entreprises et la […]<\/p>\n","protected":false},"author":2,"featured_media":1000003448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,118,158],"tags":[],"class_list":{"0":"post-1000003434","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-editos","8":"category-approfondir","9":"category-engagements-pour-une-gouvernance-et-une-communication-responsables"},"yoast_head":"\nRSE\u00a0: la performance remarquable des entreprises fran\u00e7aises\u00a0en\u00a02021 - 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