{"id":1000012085,"date":"2023-06-07T15:11:15","date_gmt":"2023-06-07T13:11:15","guid":{"rendered":"https:\/\/forum-engagement.org\/?p=1000012085"},"modified":"2023-06-07T15:11:16","modified_gmt":"2023-06-07T13:11:16","slug":"tribune-de-jean-luc-chetrit-directeur-general-de-lunion-des-marques","status":"publish","type":"post","link":"https:\/\/forum-engagement.org\/2024\/tribune-de-jean-luc-chetrit-directeur-general-de-lunion-des-marques\/","title":{"rendered":"Tribune de Jean-Luc Chetrit, Directeur g\u00e9n\u00e9ral de l&rsquo;Union des Marques"},"content":{"rendered":"\n<p>Association repr\u00e9sentative des entreprises et des marques depuis 1916, l\u2019Union des marques a toujours \u00e9t\u00e9 \u00e0 leur c\u00f4t\u00e9 pour les accompagner dans leurs transformations.&nbsp;En 2019, nous nous sommes dot\u00e9s d\u2019une raison d\u2019\u00eatre&nbsp;: \u00ab&nbsp;Unis pour construire des marques durables&nbsp;\u00bb. &nbsp;<\/p>\n\n\n\n<p>La durabilit\u00e9 s\u2019entend \u00e0 la fois dans le sens de p\u00e9rennit\u00e9 de l\u2019activit\u00e9 \u00e9conomique des entreprises et de leur responsabilit\u00e9 sociale et environnementale.<\/p>\n\n\n\n<p>Pour accompagner les marques sur ce chemin de la communication et du marketing responsables, l\u2019Union des marques propose \u00e0 ses adh\u00e9rents un ensemble de services compos\u00e9&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>De diff\u00e9rents programmes structurants dont le programme FAIRe<\/li><li>Les prix REPRESENTe qui valorisent les campagnes repr\u00e9sentant notamment l\u2019inclusion et la diversit\u00e9<\/li><li>De groupes de travail et de formations pour progresser et avancer collectivement sur les enjeux cl\u00e9s<\/li><li>De dialogues avec l\u2019interprofession et les instances institutionnelles pour assurer une veille continue et participer aux \u00e9volutions normatives<\/li><li>De guides et outils tels que le m\u00e9ta-r\u00e9f\u00e9rentiel sur le calcul de l\u2019empreinte carbone de ses campagnes de communication et le guide sur la repr\u00e9sentation des comportements \u00e9co-responsables.<\/li><\/ul>\n\n\n\n<p>Je me r\u00e9jouis que l\u2019Union des marques rejoigne le Forum de l\u2019engagement afin de contribuer \u00e0 la mobilisation collective du secteur sur les sujets essentiels de la transition \u00e9cologique et sociale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Association repr\u00e9sentative des entreprises et des marques depuis 1916, l\u2019Union des marques a toujours \u00e9t\u00e9 \u00e0 leur c\u00f4t\u00e9 pour les accompagner dans leurs transformations.&nbsp;En 2019, nous nous sommes dot\u00e9s d\u2019une raison d\u2019\u00eatre&nbsp;: \u00ab&nbsp;Unis pour construire des marques durables&nbsp;\u00bb. &nbsp; La durabilit\u00e9 s\u2019entend \u00e0 la fois dans le sens de p\u00e9rennit\u00e9 de l\u2019activit\u00e9 \u00e9conomique des entreprises [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":1000012092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,95],"tags":[],"class_list":{"0":"post-1000012085","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-editos","8":"category-elles-ils-s-engagent"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tribune de Jean-Luc Chetrit, Directeur g\u00e9n\u00e9ral de l&#039;Union des Marques | Forum Engagement<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tribune de Jean-Luc Chetrit, Directeur g\u00e9n\u00e9ral de l&#039;Union des Marques | Forum Engagement\" \/>\n<meta property=\"og:description\" content=\"Association repr\u00e9sentative des entreprises et des marques depuis 1916, l\u2019Union des marques a toujours \u00e9t\u00e9 \u00e0 leur c\u00f4t\u00e9 pour les accompagner dans leurs transformations.&nbsp;En 2019, nous nous sommes dot\u00e9s d\u2019une raison d\u2019\u00eatre&nbsp;: \u00ab&nbsp;Unis pour construire des marques durables&nbsp;\u00bb. &nbsp; La durabilit\u00e9 s\u2019entend \u00e0 la fois dans le sens de p\u00e9rennit\u00e9 de l\u2019activit\u00e9 \u00e9conomique des entreprises [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forum-engagement.org\/2024\/tribune-de-jean-luc-chetrit-directeur-general-de-lunion-des-marques\/\" \/>\n<meta property=\"og:site_name\" content=\"Forum Engagement\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-07T13:11:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T13:11:16+00:00\" 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