{"id":1000012480,"date":"2023-07-12T18:01:07","date_gmt":"2023-07-12T16:01:07","guid":{"rendered":"https:\/\/forum-engagement.org\/les-francais-la-campagne-laureate-du-challenge-represente-par-axa-france\/"},"modified":"2023-07-12T18:06:10","modified_gmt":"2023-07-12T16:06:10","slug":"les-francais-la-campagne-laureate-du-challenge-represente-par-axa-france","status":"publish","type":"post","link":"https:\/\/forum-engagement.org\/2024\/les-francais-la-campagne-laureate-du-challenge-represente-par-axa-france\/","title":{"rendered":"\u00ab\u00a0Les Fran\u00e7ais\u00a0\u00bb, la campagne laur\u00e9ate du challenge REPRESENTe par Axa France"},"content":{"rendered":"<p>Solidarit\u00e9, engagement et optimisme,\u00a0<a>AXA<\/a>\u00a0France\u00a0accompagn\u00e9e par son agence Publicis Conseil met \u00e0 l&rsquo;honneur les valeurs et les comportements \u00e9co-responsables des citoyens dans sa campagne \u00ab\u00a0Les Fran\u00e7ais\u00a0\u00bb.<\/p>\n<p>Thomas Boutte, Directeur de la Marque AXA France pr\u00e9cise les intentions du message de la campagne :<\/p>\n<p>\u00ab A l\u2019heure o\u00f9 les Fran\u00e7ais sont souvent pr\u00e9sent\u00e9s dans ce qui les oppose les uns aux autres, nous avons souhait\u00e9 par cette campagne mettre \u00e0 l\u2019honneur ce qui les caract\u00e9rise profond\u00e9ment &#8211; \u00e0 savoir leur solidarit\u00e9, leur regard positif sur le monde et plus important encore, les engagements qui les rassemblent et qui font changer nos habitudes et notre soci\u00e9t\u00e9. Nous sommes fiers d&rsquo;avoir remport\u00e9 ce prix qui vient r\u00e9compenser notre engagement pour un monde plus durable et responsable<b>.\u00a0\u00bb<\/b><\/p>\n<p><iframe title=\"Publicis Conseil pour AXA France - &quot;Les Fran\u00e7ais 2022&quot; - Ao\u00fbt 2022\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/b8BhA0Fhs4o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"https:\/\/uniondesmarques.fr\/nos-services\/actualit%C3%A9s\/article\/2023\/06\/02\/Business-Case-Les-Fran%C3%A7ais-la-campagne-dAxa-France-laur%C3%A9ate-du-Challenge-REPRESENTe-2023\">Retrouvez l&rsquo;interview au lien suivant\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Solidarit\u00e9, engagement et optimisme,\u00a0AXA\u00a0France\u00a0accompagn\u00e9e par son agence Publicis Conseil met \u00e0 l&rsquo;honneur les valeurs et les comportements \u00e9co-responsables des citoyens dans sa campagne \u00ab\u00a0Les Fran\u00e7ais\u00a0\u00bb. Thomas Boutte, Directeur de la Marque AXA France pr\u00e9cise les intentions du message de la campagne : \u00ab A l\u2019heure o\u00f9 les Fran\u00e7ais sont souvent pr\u00e9sent\u00e9s dans ce qui les [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":1000012481,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"class_list":{"0":"post-1000012480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-engagements-pour-une-gouvernance-et-une-communication-responsables"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Les Fran\u00e7ais&quot;, la campagne laur\u00e9ate du challenge REPRESENTe par Axa France | Forum Engagement<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Les Fran\u00e7ais&quot;, la campagne laur\u00e9ate du challenge REPRESENTe par Axa France | Forum Engagement\" \/>\n<meta property=\"og:description\" content=\"Solidarit\u00e9, engagement et optimisme,\u00a0AXA\u00a0France\u00a0accompagn\u00e9e par son agence Publicis Conseil met \u00e0 l&rsquo;honneur les valeurs et les comportements \u00e9co-responsables des citoyens dans sa campagne \u00ab\u00a0Les Fran\u00e7ais\u00a0\u00bb. Thomas Boutte, Directeur de la Marque AXA France pr\u00e9cise les intentions du message de la campagne : \u00ab A l\u2019heure o\u00f9 les Fran\u00e7ais sont souvent pr\u00e9sent\u00e9s dans ce qui les [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forum-engagement.org\/2024\/les-francais-la-campagne-laureate-du-challenge-represente-par-axa-france\/\" \/>\n<meta property=\"og:site_name\" content=\"Forum Engagement\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-12T16:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T16:06:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forum-engagement.org\/2024\/wp-content\/uploads\/youzify-fes\/members\/147\/2023\/07\/businesscase-axa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Union Des 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