{"id":1000012482,"date":"2023-07-12T18:04:21","date_gmt":"2023-07-12T16:04:21","guid":{"rendered":"https:\/\/forum-engagement.org\/stand-up-la-troisieme-campagne-laureate-du-challenge-represente-2023-de-loreal-paris\/"},"modified":"2023-07-12T18:04:21","modified_gmt":"2023-07-12T16:04:21","slug":"stand-up-la-troisieme-campagne-laureate-du-challenge-represente-2023-de-loreal-paris","status":"publish","type":"post","link":"https:\/\/forum-engagement.org\/2024\/stand-up-la-troisieme-campagne-laureate-du-challenge-represente-2023-de-loreal-paris\/","title":{"rendered":"\u00ab\u00a0Stand-Up\u00a0\u00bb, la troisi\u00e8me campagne laur\u00e9ate du challenge Represente 2023 de L&rsquo;Or\u00e9al Paris"},"content":{"rendered":"<p>\u00ab L\u2019Or\u00e9al Paris remporte cette ann\u00e9e, ex-aequo avec D\u00e9cathlon, le prix REPRESENTe cat\u00e9gorie Inclusion et Diversit\u00e9, avec sa campagne r\u00e9alis\u00e9e par McCann Paris autour du programme Stand Up contre le harc\u00e8lement de rue.<\/p>\n<p>Celui-ci a vocation \u00e0 sensibiliser le grand public \u00e0 la lutte contre le harc\u00e8lement de rue en apprenant \u00e0 r\u00e9agir quand on en est t\u00e9moin ou victime, gr\u00e2ce \u00e0 la m\u00e9thode des \u00ab\u00a05D\u00a0\u00bb. Une action qui a particuli\u00e8rement interpell\u00e9 le jury, pr\u00e9sid\u00e9 cette ann\u00e9e par\u00a0<strong>Sylvie Pierre-Brossolette<\/strong>,\u00a0<em>Pr\u00e9sidente du Haut Conseil \u00e0 l\u2019Egalit\u00e9 entre les femmes et les hommes. \u00bb<\/em><\/p>\n<p><b>Pourquoi avez-vous mis en place cette campagne ?\u00a0<\/b><\/p>\n<p>En 2021, par le biais d\u2019une grande \u00e9tude internationale en partenariat avec IPSOS, nous avons identifi\u00e9 que 80% des femmes ont d\u00e9j\u00e0 \u00e9t\u00e9 victimes de harc\u00e8lement sexuel dans les lieux publics. Un chiffre absolument vertigineux, qui constitue une entrave \u00e0 la libert\u00e9 des femmes. Cette \u00e9tude d\u00e9montre \u00e9galement que 76% des personnes ont d\u00e9j\u00e0 \u00e9t\u00e9 t\u00e9moins de harc\u00e8lement sexuel dans l\u2019espace public et que seulement 25% d\u2019entre eux ont su r\u00e9agir. La cr\u00e9ation du programme Stand Up est une r\u00e9ponse directe \u00e0 cette cause soci\u00e9tale urgente et importante. Via une formation simple et efficace, il permet d\u2019apprendre \u00e0 r\u00e9agir qu\u2019on soit victime ou t\u00e9moin. En sensibilisant les t\u00e9moins, femmes et hommes, \u00e0 agir en toute s\u00e9curit\u00e9 quand ils sont t\u00e9moins de harc\u00e8lement de rue, nous offrons une solution concr\u00e8te \u00e0 un sujet soci\u00e9tal majeur.<\/p>\n<p><a href=\"https:\/\/uniondesmarques.fr\/nos-services\/actualit%C3%A9s\/article\/2023\/06\/19\/Business-Case--Stand-up--la-campagne-lOr%C3%A9al-laur%C3%A9ate-du-Challenge-REPRESENTe-2023\">L&rsquo;interview compl\u00e8te est disponible ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab L\u2019Or\u00e9al Paris remporte cette ann\u00e9e, ex-aequo avec D\u00e9cathlon, le prix REPRESENTe cat\u00e9gorie Inclusion et Diversit\u00e9, avec sa campagne r\u00e9alis\u00e9e par McCann Paris autour du programme Stand Up contre le harc\u00e8lement de rue. Celui-ci a vocation \u00e0 sensibiliser le grand public \u00e0 la lutte contre le harc\u00e8lement de rue en apprenant \u00e0 r\u00e9agir quand on [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":1000012483,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"class_list":{"0":"post-1000012482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-engagements-pour-une-gouvernance-et-une-communication-responsables"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Stand-Up&quot;, la troisi\u00e8me campagne laur\u00e9ate du challenge Represente 2023 de L&#039;Or\u00e9al Paris | Forum Engagement<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Stand-Up&quot;, la troisi\u00e8me campagne laur\u00e9ate du challenge Represente 2023 de L&#039;Or\u00e9al Paris | Forum Engagement\" \/>\n<meta property=\"og:description\" content=\"\u00ab L\u2019Or\u00e9al Paris remporte cette ann\u00e9e, ex-aequo avec D\u00e9cathlon, le prix REPRESENTe cat\u00e9gorie Inclusion et Diversit\u00e9, avec sa campagne r\u00e9alis\u00e9e par McCann Paris autour du programme Stand Up contre le harc\u00e8lement de rue. 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