{"id":1000013061,"date":"2023-09-04T15:06:02","date_gmt":"2023-09-04T13:06:02","guid":{"rendered":"https:\/\/forum-engagement.org\/?p=1000013061"},"modified":"2023-09-04T15:06:02","modified_gmt":"2023-09-04T13:06:02","slug":"intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme","status":"publish","type":"post","link":"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/","title":{"rendered":"Intelligence artificielle : opportunit\u00e9 ou menace pour les TPE-PME ?"},"content":{"rendered":"\n<p>L\u2019intelligence artificielle (IA) influence de plus en plus notre quotidien et offre des opportunit\u00e9s aux TPE-PME qui tendent \u00e0 acc\u00e9l\u00e9rer leur transition num\u00e9rique et optimiser leur efficacit\u00e9. Dans le m\u00eame temps, pour de nombreux chefs d\u2019entreprise, l\u2019IA&nbsp;est per\u00e7ue comme une menace.<\/p>\n\n\n\n<p><strong>Intervenants et replays audio :<\/strong><\/p>\n\n\n\n<p>Philippe Sauvaget, cofondateur et directeur de l\u2019entreprise Commod con\u00e7oit des formations immersives utilisant la r\u00e9alit\u00e9 virtuelle. L\u2019intelligence artificielle a \u00e9t\u00e9 int\u00e9gr\u00e9e au processus de d\u00e9veloppement, que ce soit par la reconnaissance de la parole ou la synth\u00e8se vocale. La reconnaissance de la parole permet aux utilisateurs d&rsquo;interagir naturellement avec l&rsquo;environnement virtuel en utilisant leur voix, ce qui facilite la communication et l&rsquo;engagement. La synth\u00e8se vocale permet, elle, de g\u00e9n\u00e9rer des voix r\u00e9alistes pour guider les apprenants, renfor\u00e7ant ainsi l&rsquo;immersion et l&rsquo;efficacit\u00e9 de la formation. L\u2019IA am\u00e9liore ainsi l&rsquo;exp\u00e9rience de la formation en r\u00e9alit\u00e9 virtuelle en la rendant plus interactive, personnalis\u00e9e et immersive.<\/p>\n\n\n\n<p>L\u2019entreprise a \u00e9galement recours \u00e0 Chat GPT pour \u00e9crire du contenu, et ce en quelques minutes, ce qui repr\u00e9sente un gain de temps ind\u00e9niable. Les textes peuvent \u00eatre \u00e0 but promotionnel, ce que Philippe Sauvaget estime tr\u00e8s utile, car l\u2019entreprise ne dispose pas de service marketing (l\u2019entreprise comporte six salari\u00e9s). Si le dirigeant juge le contenu produit par IA clair et pr\u00e9cis, il conc\u00e8de toutefois un style trop acad\u00e9mique, qu\u2019il est n\u00e9cessaire de reprendre. Aussi, prend-il garde \u00e0 ne pas mentionner des donn\u00e9es confidentielles de l\u2019entreprise dans l\u2019outil.<\/p>\n\n\n\n<p>Au cours de ce webinaire, Amir Reza-Tofighi, Pr\u00e9sident de la Commission Innovation, a \u00e9galement interrog\u00e9 des acteurs priv\u00e9s ou publics qui sont des experts de l\u2019intelligence artificielle.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.youtube.com\/watch?v=g7gNYcydVI4\" target=\"_blank\" rel=\"noreferrer noopener\">Franck Bataille, pr\u00e9sident de la soci\u00e9t\u00e9 Inotys, pr\u00e9sident de la CPME 41 et pr\u00e9sident de Loir&amp;Cher Tech<\/a>&nbsp;accompagne les TPE-PME dans l\u2019utilisation de l\u2019intelligence artificielle. Il \u00e9voque les secteurs d\u2019activit\u00e9 concern\u00e9s et le budget \u00e0 y consacrer.<\/li><li><a href=\"https:\/\/www.youtube.com\/watch?v=99rXem5JLVE\" target=\"_blank\" rel=\"noreferrer noopener\">Guillaume Hurbault, dirigeant de la soci\u00e9t\u00e9 GH Consulting<\/a>&nbsp;accompagne les TPE-PME. Il explique comment utiliser l\u2019intelligence artificielle dans son entreprise et introduire le sujet sans friction avec les salari\u00e9s.<\/li><li><a href=\"https:\/\/youtu.be\/6Z8iT8t1E4Y\" target=\"_blank\" rel=\"noreferrer noopener\">Kevin Kok Heang, chef de projets Intelligence artificielle \u00e0 la DGE<\/a>&nbsp;\u00e9voque les atouts de la France \u00e0 propos de cette technologie et pr\u00e9sente un dispositif \u00e0 destination des TPE &#8211; PME.<\/li><li><a href=\"https:\/\/youtu.be\/8YZ8YY1fK-s\" target=\"_blank\" rel=\"noreferrer noopener\">Sophie Nerbonne, directrice charg\u00e9e de co-r\u00e9gulation \u00e9conomique \u00e0 la CNIL<\/a>&nbsp;\u00e9voque les r\u00e8gles \u00e0 respecter en cas d\u2019utilisation de l\u2019intelligence artificielle.<\/li><\/ul>\n\n\n\n<p><br><strong>Pour en savoir plus :&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.economie.gouv.fr\/strategie-nationale-intelligence-artificielle\" target=\"_blank\" rel=\"noreferrer noopener\">Strat\u00e9gie nationale pour l\u2019intelligence artificielle<\/a><\/li><li><a href=\"https:\/\/www.bpifrance.fr\/catalogue-offres\/transformation-numerique\/ia-booster-france-2030\" target=\"_blank\" rel=\"noreferrer noopener\">Guichet d\u2019accompagnement des entreprises IA Booster France 2030<\/a><\/li><li><a href=\"https:\/\/www.cnil.fr\/fr\/intelligence-artificielle\/guide\/introduction\" target=\"_blank\" rel=\"noreferrer noopener\">Guide d&rsquo;auto-\u00e9valuation pour les syst\u00e8mes d&rsquo;IA cr\u00e9\u00e9 par la CNIL<\/a><\/li><li><a href=\"https:\/\/www.cnil.fr\/fr\/intelligence-artificielle\/ia-comment-etre-en-conformite-avec-le-rgpd\" target=\"_blank\" rel=\"noreferrer noopener\">Utiliser l\u2019IA tout en \u00e9tant en conformit\u00e9 avec le RGPD<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019intelligence artificielle (IA) influence de plus en plus notre quotidien et offre des opportunit\u00e9s aux TPE-PME qui tendent \u00e0 acc\u00e9l\u00e9rer leur transition num\u00e9rique et optimiser leur efficacit\u00e9. Dans le m\u00eame temps, pour de nombreux chefs d\u2019entreprise, l\u2019IA&nbsp;est per\u00e7ue comme une menace. Intervenants et replays audio : Philippe Sauvaget, cofondateur et directeur de l\u2019entreprise Commod con\u00e7oit [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":1000013062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"class_list":{"0":"post-1000013061","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-engagements-pour-une-gouvernance-et-une-communication-responsables"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Intelligence artificielle : opportunit\u00e9 ou menace pour les TPE-PME ? | Forum Engagement<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intelligence artificielle : opportunit\u00e9 ou menace pour les TPE-PME ? | Forum Engagement\" \/>\n<meta property=\"og:description\" content=\"L\u2019intelligence artificielle (IA) influence de plus en plus notre quotidien et offre des opportunit\u00e9s aux TPE-PME qui tendent \u00e0 acc\u00e9l\u00e9rer leur transition num\u00e9rique et optimiser leur efficacit\u00e9. Dans le m\u00eame temps, pour de nombreux chefs d\u2019entreprise, l\u2019IA&nbsp;est per\u00e7ue comme une menace. Intervenants et replays audio : Philippe Sauvaget, cofondateur et directeur de l\u2019entreprise Commod con\u00e7oit [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/\" \/>\n<meta property=\"og:site_name\" content=\"Forum Engagement\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-04T13:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/forum-engagement.org\/2024\/wp-content\/uploads\/2023\/09\/pexels-thisisengineering-3861969-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CPME\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"CPME\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/\"},\"author\":{\"name\":\"CPME\",\"@id\":\"https:\/\/forum-engagement.org\/2024\/#\/schema\/person\/1a65f62677e632c480ec0e98ff7eb1a6\"},\"headline\":\"Intelligence artificielle : opportunit\u00e9 ou menace pour les TPE-PME ?\",\"datePublished\":\"2023-09-04T13:06:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/\"},\"wordCount\":499,\"publisher\":{\"@id\":\"https:\/\/forum-engagement.org\/2024\/#organization\"},\"image\":{\"@id\":\"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/forum-engagement.org\/2024\/wp-content\/uploads\/2023\/09\/pexels-thisisengineering-3861969-scaled.jpg\",\"articleSection\":[\"Transition vers une gouvernance et une communication responsables\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/\",\"url\":\"https:\/\/forum-engagement.org\/2024\/intelligence-artificielle-opportunite-ou-menace-pour-les-tpe-pme\/\",\"name\":\"Intelligence artificielle : opportunit\u00e9 ou menace pour les TPE-PME ? 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