{"id":1000017537,"date":"2025-02-18T11:07:06","date_gmt":"2025-02-18T10:07:06","guid":{"rendered":"https:\/\/forum-engagement.org\/2024\/?p=1000017537"},"modified":"2025-02-18T11:07:07","modified_gmt":"2025-02-18T10:07:07","slug":"lunion-des-marques-obtient-le-label-engage-rse-niveau-confirme","status":"publish","type":"post","link":"https:\/\/forum-engagement.org\/2024\/lunion-des-marques-obtient-le-label-engage-rse-niveau-confirme\/","title":{"rendered":"L\u2019Union des marques obtient le label Engag\u00e9 RSE niveau confirm\u00e9"},"content":{"rendered":"\n<p>Une reconnaissance qui r\u00e9compense la d\u00e9marche de responsabilit\u00e9 soci\u00e9tale de l\u2019association.<\/p>\n\n\n\n<p>L\u2019Union des marques, l\u2019organisation repr\u00e9sentative des marques, vient d\u2019annoncer lors de son assembl\u00e9e g\u00e9n\u00e9rale, avoir obtenu le label Engag\u00e9 RSE niveau confirm\u00e9, d\u00e9livr\u00e9 par l\u2019AFNOR, apr\u00e8s un audit r\u00e9alis\u00e9 du 22 au 24 mai 2024. Ce label, bas\u00e9 sur la norme internationale ISO 26000, atteste de l\u2019engagement et de la performance de l\u2019Union des marques en mati\u00e8re de responsabilit\u00e9 soci\u00e9tale des entreprises (RSE).<\/p>\n\n\n\n<p>Le label Engag\u00e9 RSE \u00e9value les organisations sur six domaines de responsabilit\u00e9 : la gouvernance, les droits de l\u2019homme, les relations et conditions de travail, l\u2019environnement, la loyaut\u00e9 des pratiques et les questions relatives aux consommateurs. Il distingue trois niveaux de maturit\u00e9 : engag\u00e9, confirm\u00e9 et exemplaire. L\u2019Union des marques a obtenu le niveau confirm\u00e9, qui t\u00e9moigne d\u2019une d\u00e9marche RSE structur\u00e9e et d\u00e9ploy\u00e9e, avec des objectifs et des indicateurs de suivi.<\/p>\n\n\n\n<p>Ce label vient couronner la d\u00e9marche RSE de l\u2019Union des marques, qui s\u2019inscrit dans le temps et qui repose sur sa raison d\u2019\u00eatre : \u00ab Unis pour construire des marques durables \u00bb. L\u2019Union des marques est \u00e9galement signataire du Pacte Mondial des Nations Unies depuis plus de 10 ans et s\u2019engage ainsi \u00e0 respecter ses 10 principes relatifs aux droits de l\u2019homme, aux normes internationales du travail, \u00e0 l\u2019environnement et \u00e0 la lutte contre la corruption.<\/p>\n\n\n\n<p>La strat\u00e9gie RSE de l\u2019Union des marques s\u2019articule autour de trois piliers et neuf engagements :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Favoriser des pratiques respectueuses de l\u2019environnement et de nos collaborateurs&nbsp;:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>agir pour r\u00e9duire l&#8217;empreinte carbone de notre activit\u00e9<\/li>\n\n\n\n<li>sensibiliser nos collaborateurs et adh\u00e9rents \u00e0 une gestion raisonn\u00e9e des ressources<\/li>\n\n\n\n<li>assurer un environnement garantissant de bonnes conditions de travail et l&rsquo;\u00e9panouissement de nos collaborateurs<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Accompagner nos adh\u00e9rents dans leur transition sociale et \u00e9cologique :<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>promouvoir la communication et le marketing durable aupr\u00e8s de nos adh\u00e9rents<\/li>\n\n\n\n<li>outiller les adh\u00e9rents pour mesurer et am\u00e9liorer leurs impacts sociaux et environnementaux pour la communication et le marketing durable<\/li>\n\n\n\n<li>maintenir un dialogue permanent avec nos adh\u00e9rents afin de faire \u00e9voluer nos offres en coh\u00e9rence avec leurs attentes<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<strong>#3 \u00catre un acteur responsable sur notre territoire et f\u00e9d\u00e9rer nos parties prenantes<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Garantir une conduite \u00e9thique des affaires et sensibiliser nos \u00e9quipes et adh\u00e9rents aux pratiques loyales, \u00e9thiques et responsables<\/li>\n\n\n\n<li>F\u00e9d\u00e9rer et collaborer avec notre \u00e9cosyst\u00e8me pour acc\u00e9l\u00e9rer la transition \u00e9cologique et sociale des marques<\/li>\n\n\n\n<li>Faciliter l\u2019accessibilit\u00e9 de la communication et du marketing durable<\/li>\n<\/ul>\n\n\n\n<p>L\u2019Union des marques remercie ses collaborateurs, ses adh\u00e9rents, ses partenaires et ses parties prenantes pour leur implication et leur soutien dans cette d\u00e9marche RSE. Elle se f\u00e9licite de cette reconnaissance et s\u2019engage \u00e0 poursuivre ses efforts pour renforcer sa performance globale et contribuer au d\u00e9veloppement durable.<\/p>\n\n\n\n<p><strong>CONTACT PRESSE&nbsp;:&nbsp;<\/strong>Kevin Sdrigotti&nbsp;:&nbsp;ksdrigotti@uniondesmarques.fr<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une reconnaissance qui r\u00e9compense la d\u00e9marche de responsabilit\u00e9 soci\u00e9tale de l\u2019association. L\u2019Union des marques, l\u2019organisation repr\u00e9sentative des marques, vient d\u2019annoncer lors de son assembl\u00e9e g\u00e9n\u00e9rale, avoir obtenu le label Engag\u00e9 RSE niveau confirm\u00e9, d\u00e9livr\u00e9 par l\u2019AFNOR, apr\u00e8s un audit r\u00e9alis\u00e9 du 22 au 24 mai 2024. Ce label, bas\u00e9 sur la norme internationale ISO 26000, [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1000017537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-non-classe"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019Union des marques obtient le label Engag\u00e9 RSE niveau confirm\u00e9 | Forum Engagement<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Union des marques obtient le label Engag\u00e9 RSE niveau confirm\u00e9 | Forum Engagement\" \/>\n<meta property=\"og:description\" content=\"Une reconnaissance qui r\u00e9compense la d\u00e9marche de responsabilit\u00e9 soci\u00e9tale de l\u2019association. L\u2019Union des marques, l\u2019organisation repr\u00e9sentative des marques, vient d\u2019annoncer lors de son assembl\u00e9e g\u00e9n\u00e9rale, avoir obtenu le label Engag\u00e9 RSE niveau confirm\u00e9, d\u00e9livr\u00e9 par l\u2019AFNOR, apr\u00e8s un audit r\u00e9alis\u00e9 du 22 au 24 mai 2024. 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