We deliver tools and guidelines to our employees, customers, and partners for developing and using AI responsibly.
Our Commitment
We believe the benefits of AI should be accessible to everyone. It’s not enough to deliver only the technological capabilities of artificial intelligence – we also have an important responsibility to ensure AI remains safe and inclusive for all, especially in the age of generative AI. We are committed to providing customers, partners, and employees with the tools required to develop and utilize AI safely, accurately, and ethically.


Ethical AI Maturity Model
Salesforce’s maturity model — a descriptive analysis of how practices start and develop over time — leverages insight from top technology companies and emerging success stories in the field. It also leans heavily on Salesforce’s experience as a leader in ethical AI practice. Check out the full AI Ethics Maturity Model to learn more about the stages of practice development and why they matter to businesses.
Model Cards for AI Model Transparency
Model cards seek to standardize documentation procedures to communicate the performance characteristics of trained machine learning and artificial intelligence models. Think of them as a sort of nutrition label, designed to provide critical information about how our models work — including inputs, outputs, the conditions under which models work best, and ethical considerations in their use.


NIST AI Risk Management Framework
The National Institute of Standards & Technology AI Risk Management Framework empowers organizations to develop a responsible AI culture. Dive into Salesforce’s Quick Start Guide to this framework to understand the importance of managing risks associated with AI systems, and how to design and deploy AI that is derived from core characteristics of trustworthy AI.