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Major sustainability issues raised by digital marketing

What are the key ecological issues linked to digital marketing? 

Adeline Gabay supports the ecological transition of digital marketing and e-commerce activities. She has 15 years of experience in digital marketing for major brands.

  • What is the environmental impact of digital marketing?
  • How do you assess the environmental impact of digital marketing? Is there a common reference framework?
  • What can be done to reduce the environmental impact of digital marketing?
  • Are there any breakthrough technologies that could reduce the environmental impact of digital marketing? What is needed to develop them?
  • Are there any regulations limiting the environmental impact of digital marketing? 
  • Are there regulations to be anticipated?

A podcast with Adeline Gabay, responsible digital consultant.

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